Audience Profile and Listening Area

By messaging on Classical 89.5, your business will reach a desirable demographic that is older, well educated, and affluent.

Pie chart of listeners with a breakdown by age group.

Classical 89.5 listeners are older. Approximately 78% are between 35 and 54 years of age, which is often a difficult age group to reach. Additionally, approximately 20% are between 25 and 34 years of age.

Pie chart of listeners with a breakdown by education level.

Our listeners are also well educated. About 60% of KMFA listeners have one or more college degrees, while 22% are high school graduates and about 17% have some college education.

Pie chart of listeners with a breakdown by income level.

KMFA's audience is affluent. 40.7% earn over $75,000 and 31.2% earn over $50,000 a year. 12.6% earn between $35,000 to $49,000 annually, and 11.2% earn below $25,000 per year.

Source: The Media Audit April-May 2005

Listening Area

With a power of 40,000 watts, the KMFA signal reaches out to Central Texas including Austin, San Marcos, Georgetown, Round Rock, Bastrop, Lockhart, Elgin and more.

Map of KMFA's listening area.